Category Archives: Publications
Social Media as a Nation Branding Tool
Upon finishing my second graduation – this time in ‘Business Informatics’ at the FH Technikum Wien, Vienna, Austria, I am very proud to have been given the chance to merge my professional life as Marketing Officer at the Commercial Wing of the Embassy of India, Vienna, with my academic course of studies by compiling my diploma…
The Black-and-White Color Scheme in Product Packages
After graduating on ‘International Marketing & Management’ from Lauder Business School, Vienna, Austria, I realized I had spent considerable amount of time on something that ultimately proved my four years of studies/intership were worth something: my diploma thesis on “The Black-and-White Color Scheme in Product Packages: A Study of Visual Perception”. My 133-page piece of…